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Events Calendar & Reporting for Events

Learn how to add and report for events to identify changes in foot traffic and trends.

The Events Calendar

The events calendar can be used to help measure the effectiveness of campaigns, promotions, holidays and events on visitor foot traffic. Once an event is added to the events calendar, the event can be included in reports to identify a correlation with other metrics.

To be able to view and/or edit/manage the events calendar, the user permission must be activated by the Administrator account.  When activated, 'Calendar' will appear in the left side menu. If you do not have the ability to share a report please contact your Administrator to enable this feature.

dashboard-events-menu

View / Edit / Manage the Events Calendar

  1. Select 'Calendar' in the left side menu
  2. A month view calendar will appear displaying any events that have been created for the existing month. Select the right side direction arrows to cycle through the calendar months. 
  3. Select '+' icon in the right side menu to add a new event. Complete the parameters in the 'Add new' window including event name, period and event colour, then select the 'Save' button.
  4. To edit an event, select the event in the calendar and an 'edit' window will be displayed. Adjust the appropriate parameters and select the 'Save' button.
  5. To delete an event, hover the mouse over the event and select the 'bin' icon.

Reporting for Events

Events can be reported in two ways :

  1. the foot traffic/metrics are reported only for a specific event period (both chart and data table), or
  2. foot traffic/metrics are reported for a specific period that also includes the event (the event name appears besides the relevant period in the data table).

Reporting metrics only for a specific event

  1. Follow the procedure for standard report generation. Select 'Reports | New data selection' in the left side menu.
  2. Enter the reporting parameters in the New data selection dialogue box. For 'Period', select Event and then select the relevant Event in the drop down list. 
  3. Select 'Apply' to generate the report.

Reporting metrics for a specific period that also includes the event

  1. Follow the procedure for standard report generation. Select 'Reports | New data selection' in the left side menu.
  2. Enter the reporting parameters in the New data selection dialogue box. Select 'Report options' button and tick 'Display events'. 
  3. Select 'Apply' to generate the report.